These rates and specs are subject to change. To obtain a copy of our current Media Kit or our print rates, specs, and production schedules please contact eben@thrashermagazine.com for more information.
Online Advertising Placements & Rates
- Background Skins - 2600 x 1600 (MIddle 1000 pixels is the website)
Through-site, or placed on a specific article, channel, feature, or keyword - (rates available upon request)
- 728 x 90 Leaderboard Banner Ad - $15 cpm
Our premium, thru-site, top-of-page position
- 300 x 600 "Skyscraper" Half Page Banner Ad - $15 cpm
Rich Media, Flash, and video-capable, our massive half page banners provide the ultimate exposure for your brand
- 300 x 250 Medium Rectangle Banner Ad - $15 cpm
Also Rich Media capable, our rectangles provide great brand exposure at a very affordable price
Our thru-site, bottom-of-page position
Roadblocks & Takeovers
Roadblock your ads thru-site, on a specific Feature or Department, or create your own custom placement
- Leaderboard + halfpage or medium rectangle - $25 cpm
- Leaderboard + halfpage and medium rectangle - $35 cpm
Video Ads
Video ad placements are available for pre-roll on individual videos, specific channels, or thru-site
- Pre-roll video ads - $35 cpm (15 second max)
- Post-roll video ads - $30 cpm (time limits may apply)
Online Ad Creative Specifications
Note: All ads must be accompanied by proper clickthru URL
Standard Image: .jpg, .gif, or animated .gif
Flash Media Notes: .swf files must be supported by clickTAG. Please note at this time ActionScript 3.0 is not supported. Flash files must be built with ActionScript 2.0 and exported as a Flash 7.0 file. With recent developments in mobile web browsing, a static fallback .jpg version of the ad is now required.
Further information on flash ad specifications and templates are available at:
http://www.thrashermagazine.com/advertising/flash-ad-templates/
Video Ad Specs:
- Pre-roll ads must be under 15 seconds unless otherwise approved.
- Please send two separate files for each pre-roll ad (one in each aspect ratio):
SD Aspect Ratio (3:2)
resolution: 610 x 407
file type: MP4 (codec = H.264)
data rate: 1200 kb/s maximum
HD Aspect Ratio (16:9)
resolution: 610 x 343
file type: MP4 (codec = H.264)
data rate: 1200 kb/s maximum
