IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA
Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.
Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
In This Issue Louie Barletta scrapes some vert and Ben Raemers goes past the plane welcoming you to the December issue. The Oververt madness only escalates with a 26-page Enjoi video feature inside, including a Barletta interview, fun facts, new team-rider introductions and even a drinking game. Chug-a-lug. And that's just the tip of the blade: Bastien Salabanzi interviews Manny Santiago; LRG plunges into Cyprus; Hellride travels across the pond; and the Huf team explores Asia. And if the heavy hits leave you looking for some levity, Garrett Hill discusses his infamous two-tone pants and Beagle tells some tales of the Skate Tank. Done deal, dudes. Add this one to your collection.