IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA
Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.
Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
In This Issue Dylan Rieder graces the August cover with a tall order back Smith. Austyn Gillette joins the party inside with a ten-page article documenting his and Dylan's spot-destruction mission to Berlin. Eswic jumps in the van for the best road trip ever; Vans goes nuts to butts in Greece; TJ Rogers and Boo Johnson get the Heads treatment and Torey Pudwill's 20-page interview leaves no doubt that he's gunnin' for SOTY this year. Add this one to your collection.