Category: Trash

Monday, 08 March 2010 09:26

Element and Plan B Unite

Written by Jordy
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Posted: March 8th, 2010

IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA

Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.

Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.

We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
Last modified on Monday, 08 March 2010 09:33
Jordy

Jordy

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The King of the Road issue never fails to serve up its own special recipe for brutality. This year, reigning champs Birdhouse went head to head with Element and Flip in an all-out no-holds-barred battle for the crown. Beers were butt-chugged, records were shattered (along with a leg) and insanity ensued with every page turn of the book. Included with this issue is the Hell of a Year DVD which contains the heaviest hits from thrashermagazine.com in 2014.
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