IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA
Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.
Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
In This Issue Four collector covers on the Jan. 15 issue: Blake Carpenter, Torey Pudwill, Ishod Wair and Brandon Westgate all grace the front ensuring the new year starts off gnar. Inside: Ishod is gunning for a second SOTY term; Plan B's (not so) secret weapon, Chris Joslin, falls from the skies; Ryan Sheckler talks True; T-Puds strolls down memory lane; We peek behind the scenes of Dekline's True Blue video and Brandon Westgate has a 16-page interview. Heavy. Add this one to your collection.