IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA
Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.
Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
In This Issue Be careful opening the July 2015 issue because this Vans Propeller-themed beast might just cut your damn fingers off. Featuring interviews with Zorilla, AVE, Rowley, Caples, Pedro, Dollin, Dill, Chima, Trujillo, K-Walks and more, you're probably going to need a crowbar to pry the damn smile off your face when you're done reading this one. In addition, the Visualtraveling crew rides the edge of Arabia, Cab talks classic covers, Neckface celebrates a decade-long party with the mag and Daan Van Der Linden gets the Lunatic Fringe treatment (you're gonna wanna remember that name). There's not going to be any space left on your bedroom walls after you rip the good photos out of this issue. Tell mom to buy more thumbtacks. Add this one to your collection.