Element and Plan B Unite


Posted: March 8th, 2010

IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA

Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.

Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.

We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
  • adidas skateboarding "Away Days" video

    adidas skateboarding "Away Days" video
    Watch adidas “Away Days” for free all day today!
  • John Shanahan Remix

    John Shanahan Remix
    Shanahan came out to SF for a few weeks earlier this year and put it down. Venture remixed his lurkNYC footage.
  • TJ Rogers's Eh Canadian Story

    TJ Rogers's Eh Canadian Story
    No question that Canadian winters are harsh. But they're obviously not harsh enough to stop TJ from killing it for all these years.
  • An Afternoon in NYC with Volcom

    An Afternoon in NYC with Volcom
    This is what went down all in one afternoon while the team was in town for the Holy Stokes! premiere. Featuring Chris Pfanner, Daan van der Linden, Alex Midler, Axel Cruysberghs, Silvester Eduardo and Remy.
  • BS with TG: Omar Salazar

    BS with TG: Omar Salazar
    Tommy Guerrero sits down with Omar Salazar to BS about growing up in Sacramento, hiding the fact that he was a sponsored skateboarder from his parents, getting on Foundation and more.