Category: Trash

Monday, March 08 2010

Element and Plan B Unite

Written by Jordy
Rate this item
(0 votes)

Posted: March 8th, 2010

IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA

Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.

Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.

We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
Last modified on Monday, March 08 2010
Jordy

Jordy

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Etnies Scout It Out Tour East Coast Jul 28
Cali Am Jam California Jul 28
Escapist x Krooked Art Show Kansas City, KA Aug 01
DLX 20-Year Anniversary Show San Francisco, CA Aug 02
740TH1213PC1.jpgIn This Issue
Dylan Rieder graces the August cover with a tall order back Smith. Austyn Gillette joins the party inside with a ten-page article documenting his and Dylan's spot-destruction mission to Berlin. Eswic jumps in the van for the best road trip ever; Vans goes nuts to butts in Greece; TJ Rogers and Boo Johnson get the Heads treatment and Torey Pudwill's 20-page interview leaves no doubt that he's gunnin' for SOTY this year. Add this one to your collection.