IRVINE, CALIFORNIA: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA
Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we've always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.
Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
In This Issue Daniel Lutheran gaps out to the June '15 cover with a dead-eye over-the-back 50-50 down a 20 set. And there's plenty more Propeller partying inside, including full-length Dan-Lu and Elijah Berle interviews. Hockey homies John Fitzgerald and Donovon Piscopo throw down off the ice. Corey Glick demonstrates his Lunatic flick. Volcom hits the highway en route to Austin's Fun Fun Fun Fest. Josh Borden talks about his am-to-pro bump; the Bones Swiss team (well, not all of them) set their sights on the motherland and a full recap of this year's Thrasher/Converse Death Match at SXSW. Add this one to your collection.