Though “The Ribbon” was a doomed project for city government, the stretch of concrete blocks along the Embarcadero further cemented San Francisco’s mecca status in the ’90s and beyond.

There’s more to the spot than meets the eye. Follow Ted Barrow into the world where skateboarding, architecture and the concrete jungle collide to spark the magic of modern street skateboarding. We start at EMB.

From Embarko loc to Crail Couch creator to mastermind behind Nike SB’s recent “Constant” flick, Aaron “The Mez” Meza is the ultimate benevolent skate biz insider.  

Greg Hunt has a ripping legacy as a pro skater and he transitioned smoothly into one of the most respected videographers out there. And you know he's met characters along the way.