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Author Topic: RèSt in Peace  (Read 5053 times)
Babe, Mr. Ruth if you're Nasty
Team Nice Tits
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« on: August 16, 2011, 12:23:08 PM »

Sole Technology is putting its brand éS on hiatus, Sole Tech owner Pierre André Senizergues told me in an interview today.
 

He said the move will make the company more efficient and allow it to devote more resources and focus to Sole Tech’s other brands: Etnies, Emerica, Altamont and ThirtyTwo.


“It’s a very complex market right now - there are a lot of brands, and a lot of pressure on the market,” Pierre said. “We feel it's the time to simplify things.”

 
És was founded 16 years ago, and offered a skate shoe with a more athletic aesthetic, sophisticated materials and higher price points. It debuted in the 1990s, when the skate market was very different. Currently, it is Sole Tech’s second smallest brand, ahead of Altamont, a skate apparel brand launched five years ago.
 

Sole Tech will deliver éS product through Spring 2012. Then the brand will go on “creative retreat,” Pierre said.
 

“At the end of the day, it’s about being ready with the dynamic of economy, being focused and pushing what’s the best,” he said. “And what needs adjustment, you put back in the garage and retool it before relaunching it at the right time.”

 

As a result, some employees were notified today they are losing their jobs. Pierre did not want to give a specific number, but said less than 20 positions are being eliminated. Sole Tech employs approximately 400 people worldwide.

 

“It’s always heartbreaking,” Pierre said. “We love the people we work with, we hire them because we believe in them and want to give them a great future. It’s a tough call to make but feel it’s one we have to make at this moment.”

 

Sole Tech will honor the éS skate team contracts, Pierre said.


I am so bummed on this. eS was the pinnacle brand for skateboarding. I hate the economy. It is putting many hardworking pros and people out of business. I am still in disbelief.
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"And it's us against a nation of millions, and we can't take them all. But we can take them on."
SkateOrTry
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« Reply #1 on: August 16, 2011, 01:09:43 PM »

It's sad, because of the three Sole Tech shoe brands I thought eS had the best designs, and their legacy in skateboarding is without reproach. I guess when every shoe is a black suede upper on a white vulcanized sole it doesn't matter what brand name you put on it. A Sole Tech shoe is a Sole Tech shoe and it's easy for the three brands to cannibalize each other in this market. It makes me bum out on the fact that the last pair of shoes I bought was the Nike Koston, because no matter how good a shoe they make Nike's still not a skater owned brand the way eS was. I wish I'd supported eS more while they were still around. Now we have to watch them fade into the Chrome Balled pages of distant memory.
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ttching
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« Reply #2 on: August 17, 2011, 08:01:19 AM »

Sadly, once we let the corporate shoe giants into the game, it was only a matter of time before some of the true skate brands folded.  While I thought something like this was inevitable, I've happily not bought a pair of Nike's/Converse/Addidas skate shoes.  Unfortunately, its like the man ^ said, skate shoe designs are getting pretty homogenous overall.  Pro models are gonna be a thing of the past and skaters are gonna have to do street league or the Dew Tour to make ends meet, but maybe thats how more pro skaters will start getting paid something closer to other pro athletes instead of mostly not making money at all.

I guess the manwolves are going to be released back into the wild...

Be A Manwolf Today (
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krusher
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« Reply #3 on: August 18, 2011, 12:40:24 AM »

eS was the only company that I wanted to by shoes from but lately my local shops didn't have my size or I got hooked up by someone else. That being said I'm not sure if I care...

I'm more bummed that I wont get to see Bobby's part

Bobby Worrest vs. The Edgar
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ttching
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« Reply #4 on: August 18, 2011, 06:55:55 AM »

I think Bobby's part will still come out.  If they are delivering product into Spring 2012, they will probably continue their marketing efforts to help support shops selling it.  If anything I think they are probably bugeting and financial planning for fiscal 2012, and have decided not to go to order on any eS shoe manufacturing next year as part of an effort to reign in costs.
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JiggsUp
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« Reply #5 on: August 18, 2011, 11:35:59 AM »

Makes me sad, éS has always been one of my favorite brands along with Lakai, it always seemed like they did the best job portraying skateboarding with their styles.
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bucky fellini
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« Reply #6 on: August 24, 2011, 07:01:04 PM »

Pretty shitty. It's crazy how eS went from being the elite team to be on in skating 12-15 years ago to being shelved today. Seems like Sole Tech pushes Emerica way more within skating and Etnies way more outside of skating. eS hasn't been the focus and it shows.

Suck. Accels were my favourite shoe for a long time. Probably have bought more pairs of Accels (with the possible exception of Emerica Reynold's) than any other skate shoe in my life.

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