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Author Topic: Company Image/Demographics  (Read 11231 times)
The Westwood
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« on: January 13, 2009, 12:05:28 PM »

I recently got into a discussion about skate companies and what their perceived image is in conjunction with the demographic that they market to and/or that buy their product.  I was curious to hear the views of other skaters in regards to this topic considering the differences in points of view.  For example:  I see Deathwish as being marketed towards rebellious teenagers still in their "I do what I want" phase.  Not too many grown men ordering Antwaun Dixon decks.  Thoughts on other companies?
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bucky fellini
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« Reply #1 on: January 13, 2009, 12:17:38 PM »

for sure. marketing initiatives are always present and rarely happen by accident. in fact, the companies that don't have a strong image for their brand usually don't do very well (what image did the firm or new deal have? exactly).

you're right about deathwish. right off the top of my head:

element: yuppie/suburban middle/upperclass pseudo-environmentally conscious youth
creature: hessian, brah! (role model was basically the same)
anti-hero: self-explanatory
birdhouse: kids that like tomatoes.



 
« Last Edit: January 13, 2009, 12:19:36 PM by the bucky fellini » Logged
elastic back
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« Reply #2 on: January 13, 2009, 12:30:14 PM »

birdhouse: kids that like tomatoes.

AHAHA

here is a list:
mountain dew - long boarders, mountain boarders, snowboarders, hack sackers, ultimate frisbee'ers
ogio - beverly hills kids?
independent - stubborn skaters
krooked - young kids that want to pretend they know who gonz is
sobe - andy mcdonald (just him)
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The Westwood
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praeclarum custodem ovium lupum


« Reply #3 on: January 13, 2009, 12:31:46 PM »


krooked - young kids that want to pretend they know who gonz is


*applause*
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Babe, Mr. Ruth if you're Nasty
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« Reply #4 on: January 13, 2009, 01:24:26 PM »

Nike SB - All the jocks who want a second try at skateboarding since the swoosh is "in"
Mob Grip - Kids who are afraid of bubbly grip
Baker - Hollywood Scenesters
Fallen/Zero - Goth/Emo kids who think skulls are the ultimate anti-establishment
DC - Anyone with lots of money and no drive to skate and skuff the shoes
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« Reply #5 on: January 13, 2009, 01:38:10 PM »

Zero- metalhead stoners, the quiet kids who kind of just lurk with their hair covering their eyes at spots, and rebellious kids who always talk about how much they hate religion
LRG- people who care more about clothes than skating
Element-people who don't even know what skating is
Enjoi- people who like cuddly pandas
Hook-ups- anime nerds who don't get no pootang
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« Reply #6 on: January 13, 2009, 02:24:00 PM »

Quicksilver : Valley kook
Sun Diego : mall rats
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« Reply #7 on: January 13, 2009, 04:00:14 PM »

Foundation-The whole skin tight jean "punk rocker" kids
Baker-Rebellious kids drinking beer and smoking cigarettes to look cool
Sk8mafia-"Gangster" baggy pants types

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« Reply #8 on: January 13, 2009, 04:06:12 PM »

Nike SB - All the jocks who want a second try at skateboarding since the swoosh is "in"
Mob Grip - Kids who are afraid of bubbly grip
Baker - Hollywood Scenesters
Fallen/Zero - Goth/Emo kids who think skulls are the ultimate anti-establishment
DC - Anyone with lots of money and no drive to skate and skuff the shoes

How are you liking your vans birdo? Because Vans was totally started by Steve Cab.

Anyway:
Deluxe - People who like good boards
AWS - new Yorkers  Kiss
Habitat - New Jersinites  Kiss
Adidas - People that you can see playing soccer, not a bad thing.
Vans - Any flannnnnnel/cords/chinoes/beanie with a little puff wearing 22 year olds or just people who like good shoes
Vans Syndicate - Fixie riders but some of their shit skates better than their regular counterparts
Creature - Kids who hate scratches and own green sharpies.
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Royal With Cheese
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« Reply #9 on: January 13, 2009, 04:08:23 PM »

I recently got into a discussion about skate companies and what their perceived image is in conjunction with the demographic that they market to and/or that buy their product.  I was curious to hear the views of other skaters in regards to this topic considering the differences in points of view.  For example:  I see Deathwish as being marketed towards rebellious teenagers still in their "I do what I want" phase.  Not too many grown men ordering Antwaun Dixon decks.  Thoughts on other companies?
speaking of antwaun dixon it seems like he has a deathwish. I won't be shocked if he's dead or in jail a few years from now
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stewpidphuck
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« Reply #10 on: January 13, 2009, 10:08:28 PM »

Baker- that kid at your skatepark skating the quarter pipe as a drop

Toy Machine- the kid at your skatepark skating the quarter pipe as a drop with a v neck on

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the redline
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« Reply #11 on: January 13, 2009, 11:27:13 PM »

Eh, it's all marketed towards kids with money.
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bailgun
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« Reply #12 on: January 13, 2009, 11:45:30 PM »

TROOF BRICK.
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C H U C K
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« Reply #13 on: January 14, 2009, 02:00:34 AM »

This thread started out good then took a BIG  dump. I'd skate in All Stars all the fucking time if I could, only because I can't find the original Keds. The official shoe of the Ramones...

All Stars ruled because you had such a good feel.

The original Air Jordans rocked as well.  You think anyone cared about a name brand? They (Air Jordans) were good skate shoes and that's all that counted. Skate in whatever you like as long as it feels good. Same with boards.............
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hardcoreskates
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« Reply #14 on: January 14, 2009, 12:14:53 PM »

DLXSF:  Mostly street.
NHS:  Underground skaters who think they know what's up and probably do.
Skate One (Powell):  "Our Wheels are selling well, but we can't give away our decks"
Street Corner:  "No Really...  We are not a figment of your imagination.  We exist!"
Black Label:  Punk Rockers
SMA:  Skip Rules!
Black Box:  Emo guys who kiss each other to get a reaction.
DNA:  Aliens, of course
Resource Distribution:  Ghosts With Boners
Tum Yeto:  "I am a sensitive artist"
Baker Boys:  "When did 8.0 and up become popular?Huh?"
Climax Mfg. (Tracker):  "We're a small company...  We're cool now."
Pocket Pistols:  Old guys who have been "born again"
Madrid:  No one
Crailtap:  14 year olds who play SKATE.
Dwindle:  Cats and Dogs
Element:  Posers
Blitz: Losers


I'll post more as I think of 'em
« Last Edit: January 14, 2009, 02:23:14 PM by hardcoreskates » Logged

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