Santa Cruz's "Til the End" Premiere Photos

Santa Cruz skateboards has been around since 1973, when the skate industry was still in its infancy. The brand has sponsored hundreds of riders, many rising up through the ranks and becoming top-tier pro rippers. This latest offering from the ‘Cruz features a new crop of ams who’ve scoured the world on the Red Circle’s dime, searching out terrain to terrorize for this vid, proving yet again that Santa Cruz is down for skateboarding Til The End. But I got a feeling this is just the beginning for these new SC riders. —Joe Hammeke

01 750pxJoe Perrin and Eric Palozzolo, the men behind the lenses

02 750pxParking-lot premiere, gates open at 7

03 750pxKevin Braun, obviously happy with his part

04 750pxEric Dressen reppin’ the OG Salba T

05 750pxSanta Cruzers in attendance: Joe Perrin, Kevin Braun, Dylan Williams, Jake Wooten, Maurio McCoy, Eric Palozzolo and Eric D

06 750pxDylan Williams and Kevin Braun peep the teaser on Pallozolo’s phone

07 750pxMaurio McCoy’s family made the trip to LA from PA

08 750pxFree beer always brings a crowd

09 750pxSo does free pizza. Chris Stuker delivers a grip of pies from Pizzanista

10 750pxAlmost showtime

11 750pxPalozzolo introduces the vid while SC filmer Joe Perrin cues up the projector

12 750pxTwilight showing

13 750pxForty-five years deep

14 750pxAll new ams

15 750pxKeepin’ it going

16 750pxTrevor Colden gives it a thumbs up

17 750pxKevin Braun knows if you got the tricks you’ll get the chicks

18 750pxAnd that’s a wrap! Til the End premieres on today!
  • Joe Hammeke's Celebration of Life Photos and Video

    Joe Hammeke's Celebration of Life Photos and Video
    Friends and family gathered at the Pink Motel Saturday Jan. 15th, 2022 to share memories of our beloved Joe Hammeke.
  • Santa Cruz's "Who is Jake Wooten?" Video

    Santa Cruz's "Who is Jake Wooten?" Video
    Eman, Dressen, McCoy, Braun and the Santa Cruz team break down why it's so sick to have Jake in the van.
  • Eric Dressen "My Indys" Video

    Eric Dressen "My Indys" Video
    Dressen rolls in and rips his signature grind with a set of 159s for Indy.
  • SKATELINE: 02.16.2021

    SKATELINE: 02.16.2021
    Heitor goes pro for Palace, the Santa Cruz video, Ishod on Parade, Erik Herrera on Chocolate, Tanner Van Vark's new part and more in today's episode of Skateline.
  • Santa Cruz's "Til the End" Vol. 5

    Santa Cruz's "Til the End" Vol. 5
    Knibbs kicks off the show, careening through traffic before Maurio covers the street-bump beat and Eman gets rocked by a phone pole, only to continue his high-speed pursuit. The Santa Cruz squad has outdone itself.