• Primitive's "Define" Video

    Primitive's "Define" Video
    All killer, no filler—Paul pops the cork and Carlos caps it, but not before the whole damn team rolls through in this highly anticipated full-length.
  • Primitive's "DEFINE" Premiere Photos

    Primitive's "DEFINE" Premiere Photos
    P-Rod and the Primitive crew rolled out the red carpet to celebrate the release of their newest full-length DEFINE. Spend a night among the stars and sneak a peak at their newest offering.
  • New Balance's 1010 by Tiago Lemos

    New Balance's 1010 by Tiago Lemos
    Tiago busts some powerful tricks in the fresh kicks for New Balance.
  • New Balance's "1010" by Tiago Lemos

    New Balance's "1010" by Tiago Lemos
    Tiago breaks in the new kicks by blasting over benches for New Balance.
  • Skater of the Year 2020 Contenders

    Skater of the Year 2020 Contenders
    It's that time of year again. Here are the contenders for SOTY 2020. Finalists announced and voting begins this Friday! 
  • Tiago Lemos Skates Indy MiDs

    Tiago Lemos Skates Indy MiDs
    Tiago smashes through rain-soaked spots and hits chest-high grinds for Indy. This guy can’t slow down. 
  • New Balance's "Trust Tiago" Video

    New Balance's "Trust Tiago" Video
    Tiago takes his signature NBs for a street test and no bump to bar or hip-high ledge is safe. You're gonna trip on the last clip—trust us. 
  • Tiago Lemos NM1010

    Tiago Lemos NM1010
    It’s only fitting that Tiago’s New Balance shoe is as tech as he is. Take a look under the sole and find the secret to ungodly pop.
  • Tiago Lemos' "Crupie Wheels" Part

    Tiago Lemos' "Crupie Wheels" Part
    Bouncing over big bars and barriers with power and poise, Tiago bombards us with face-melting footy from the UK to Brazil. 
  • New Balance's "String Theory" Case Files: Team

    New Balance's "String Theory" Case Files: Team
    Far from the average "team" section, the star-studded Numeric squad stuff the String Theory dossier with bombshell after bombshell. CASE CLOSED.