ASR Is Dead

ASR Is Dead

"Retire my number. I’m over this bullshit."

Photos: Burnett

ASR EQUALS ACTIONS SPORTS RETILER. In the past, that meant yo-yos, hula-hoops… Basically anything that was “action”-related and available from manufacturers to shops. Now, ASR stand for A Sorry Reality. In skateboarding, we need to collectively take ourselves away from these greedy bastards and throw our own show. We tried it here in 2002 with the Bayview Rumble, but there wasn’t enough space for everyone—and besides, the industry was fat then. Now, when things are lean, we got to stick together and support skateboarding, the shops, the real brands… Doing all of this with some killer ripping thrown in and, well, check the vid. It was a hell of a lot of fun. Good people, nice weather, skating for everybody, no laminates, no security goons—it was a true start towards getting skateboarding and the economy back on its feet. I say the more the merrier. ASR, retire my number. I’m over this bullshit. —Jake Phelps


Bender at Black Box / Video: P-Stone

 

abdias_rivera.jpg
Abdias Rivera

antwuan_dixonscott_pommier.jpg
Antwuan Dixon and Scott Pommier

ben_gilley.jpg
Ben Gilley

canadians.jpg
Canadians

chad_bartie.jpg
Chad Bartie

chad_tim-tim.jpg
Chad Tim-Tim

dario.jpg
Dario

diego_shigeo.jpg
Diego and Shigeo

ed_dominick.jpg
Ed Dominick

ellington.jpg
Ellington

ernie_jt.jpg
Ernie and JT

fos.jpg
Fos

garret_hill.jpg
Garret Hill

guzman_justin-gold.jpg
E-man and Justin Gold

hoops.jpg
Hoops

jeff_king.jpg
Jeff King

jim_thiebaudTroy.jpg
Jim Thiebaud and Chris Troy

jimmyThegreek.jpg
Jimmy The Greek

joey_Nicktershay.jpg
The Tershays Brothers: Joey and Nick

john_rattray.jpg
John Rattray

jon_coulthardAndfriend.jpg
Jon Coulthard and friend

jt_aultz.jpg
JT Aultz

justinRoy_friend.jpg
Justin Roy and friend

kennyReeddaveSmith.jpg
Kenny Reed and Dave Smith

kevin_barnett.jpg
Kevin Barnett

lannySean-eaton.jpg
Lanny and Sean Eaton

lindsey_robertson.jpg
Lindsey Robertson

marissa.jpg
Marissa

mike_reno.jpg
Mike Reno

peterRamondettadavidBroach.jpg
Peter Ramondetta and David Broach

pierreTommy.jpg
PLG and Tommy Sandoval

rickyBedenbaugh_augustBenzien.jpg
Ricky Bedenbaugh and August Benzien

robBrinkKyleLeeper.jpg
Rob Brink and Kyle Leeper

ronniebertino_dan.jpg
Ronnie Bertino and Dan

ryan_clements.jpg
Ryan Clements

ryandewitt.jpg
Ryan Dewitt

ryanKingman.jpg
Ryan Kingman

sammyBaca_davidReyes.jpg
Sammy Baca and David Reyes

sean_eaton.jpg
Sean Eaton

shaneHeyl_ellington.jpg
Shane Heyl and Erik Ellington

sheffey_dennis.jpg
Sean Sheffey and Dennis

sierra_fellers.jpg
Sierra Fellers

slash_ellington.jpg
Slash with Ellington

swifto.jpg
Swift-0

tony_tave.jpg
Tony Tave

tony_vitello.jpg
Tony Vitello

For more photos and video, check out the Black Box site.ASR Is Dead
  • Best of Marisa Dal Santo

    Best of Marisa Dal Santo
    When the Zero squad was chomping on them rails, Marisa was right there with them getting absolutely BUCK. She’s a groundbreaking women’s skater and this edit is a rad collection of some of her heaviest moves.
  • We Are Shop Built: Chad Tim Tim

    We Are Shop Built: Chad Tim Tim
    Active goes way back with Chad Tim Tim in this episode of We Are Shop Built. Check it out.
  • SOTY Party 2016

    SOTY Party 2016
    The 2016 SOTY party was a major rager! Thanks to Monster and everybody that came out, watched the vids or read the mag in '16. Skateboarding is the best shit ever.
  • SOTY 2016: Pro's Picks

    SOTY 2016: Pro's Picks
    Who are the big dogs picking for SOTY this year? Have a look...
  • Cole Wilson Pro Party

    Cole Wilson Pro Party
    Foundation threw a surprise party at the Good Bar in Long Beach this weekend to turn Cole Wilson pro.