ASR Is Dead

ASR Is Dead

"Retire my number. I’m over this bullshit."

Photos: Burnett

ASR EQUALS ACTIONS SPORTS RETILER. In the past, that meant yo-yos, hula-hoops… Basically anything that was “action”-related and available from manufacturers to shops. Now, ASR stand for A Sorry Reality. In skateboarding, we need to collectively take ourselves away from these greedy bastards and throw our own show. We tried it here in 2002 with the Bayview Rumble, but there wasn’t enough space for everyone—and besides, the industry was fat then. Now, when things are lean, we got to stick together and support skateboarding, the shops, the real brands… Doing all of this with some killer ripping thrown in and, well, check the vid. It was a hell of a lot of fun. Good people, nice weather, skating for everybody, no laminates, no security goons—it was a true start towards getting skateboarding and the economy back on its feet. I say the more the merrier. ASR, retire my number. I’m over this bullshit. —Jake Phelps


Bender at Black Box / Video: P-Stone

 

abdias_rivera.jpg
Abdias Rivera

antwuan_dixonscott_pommier.jpg
Antwuan Dixon and Scott Pommier

ben_gilley.jpg
Ben Gilley

canadians.jpg
Canadians

chad_bartie.jpg
Chad Bartie

chad_tim-tim.jpg
Chad Tim-Tim

dario.jpg
Dario

diego_shigeo.jpg
Diego and Shigeo

ed_dominick.jpg
Ed Dominick

ellington.jpg
Ellington

ernie_jt.jpg
Ernie and JT

fos.jpg
Fos

garret_hill.jpg
Garret Hill

guzman_justin-gold.jpg
E-man and Justin Gold

hoops.jpg
Hoops

jeff_king.jpg
Jeff King

jim_thiebaudTroy.jpg
Jim Thiebaud and Chris Troy

jimmyThegreek.jpg
Jimmy The Greek

joey_Nicktershay.jpg
The Tershays Brothers: Joey and Nick

john_rattray.jpg
John Rattray

jon_coulthardAndfriend.jpg
Jon Coulthard and friend

jt_aultz.jpg
JT Aultz

justinRoy_friend.jpg
Justin Roy and friend

kennyReeddaveSmith.jpg
Kenny Reed and Dave Smith

kevin_barnett.jpg
Kevin Barnett

lannySean-eaton.jpg
Lanny and Sean Eaton

lindsey_robertson.jpg
Lindsey Robertson

marissa.jpg
Marissa

mike_reno.jpg
Mike Reno

peterRamondettadavidBroach.jpg
Peter Ramondetta and David Broach

pierreTommy.jpg
PLG and Tommy Sandoval

rickyBedenbaugh_augustBenzien.jpg
Ricky Bedenbaugh and August Benzien

robBrinkKyleLeeper.jpg
Rob Brink and Kyle Leeper

ronniebertino_dan.jpg
Ronnie Bertino and Dan

ryan_clements.jpg
Ryan Clements

ryandewitt.jpg
Ryan Dewitt

ryanKingman.jpg
Ryan Kingman

sammyBaca_davidReyes.jpg
Sammy Baca and David Reyes

sean_eaton.jpg
Sean Eaton

shaneHeyl_ellington.jpg
Shane Heyl and Erik Ellington

sheffey_dennis.jpg
Sean Sheffey and Dennis

sierra_fellers.jpg
Sierra Fellers

slash_ellington.jpg
Slash with Ellington

swifto.jpg
Swift-0

tony_tave.jpg
Tony Tave

tony_vitello.jpg
Tony Vitello

For more photos and video, check out the Black Box site.ASR Is Dead
  • OJ Wheels' "Rolling with Sammy Baca" Video

    OJ Wheels' "Rolling with Sammy Baca" Video
    Sammy cruises around DTLA and causes trouble with the homie Nat for OJ.
  • Braydon Szafranski's "SZA" Part

    Braydon Szafranski's "SZA" Part
    The legend of Las Vegas never ceases to surprise. Absurd manuals, sketchy ditch rides and heavy stair moves for the OG fans, Braydon brings it all.
  • Escapist Skateshop's "Our World" Video

    Escapist Skateshop's "Our World" Video
    Sean Malto, Ryan Pearce, Mikey Santillan and the KC scene keep Escapist’s video tradition alive, covering ground from FL to LA and making the Midwest look its best. Long live the shop vid.
  • Ernie Torres: People I've Known

    Ernie Torres: People I've Known
    Ernie Torres busted out of Oklahoma in the early 2000s, earning a seat in the REAL van with his heavy moves and wicked sense of humor. Thanks for the memories, Big Ern! As seen in our Aug. 2021 issue.
  • Double Rock: Fallen Footwear

    Double Rock: Fallen Footwear
    Chris Cole, Tommy Sandoval, Reggie Kelly and more from the Fallen team take over the park before Dalton Dern shuts it down with an insane transfer.