• Primitive's "Fourth Quarter" Video

    Primitive's "Fourth Quarter" Video
    Freshly-minted pro Gio kicks off Primitive’s power-packed project with Robert, Trent and Miles adding to the total annihilation. This squad shows no mercy.
  • DEADLINE: Primitive's "Fourth Quarter" Video

    DEADLINE: Primitive's "Fourth Quarter" Video
    The pressure’s on for Miles, Trent, Robert and Gio to wrap up their new Primitive parts. Take their master class on keeping a cool head.
  • Primitive x New Balance Numeric

    Primitive x New Balance Numeric
    Two titans of the tech world team up for a collab of global proportions. Tiago, Franky, Tre Williams and more from the Primitive and NB Numeric camps catch clips in the new kicks.
  • Primitive Skateboard's "Rome" Video

    Primitive Skateboard's "Rome" Video
    Primitive’s international super squad checks in to stretch the limits of skating. After Miles Silvas, Robert Neal and the rest light up Florida’s hot spots, the star from Stalin Plaza, Roman Lisivka, finishes the job on the other side of the sea. This promo hits hard. 
  • Giovanni Vianna for Primitive Skate

    Giovanni Vianna for Primitive Skate
    Even after the Scramble, Gio stays hungry. The Brazilian wunderkind pops off in Barci and puts down a heavy half Cab crook in NYC for Primitive. Keep it up, kid.
  • Hyun Kummer's "Versace Plug" Part

    Hyun Kummer's "Versace Plug" Part
    You know him from the ‘Gram, but he’s been saving the best clips for this right here. Dripping with signature finesse, this part hits with authority. Hell yeah, Hyun!
  • Primitive x Crupie

    Primitive x Crupie
    Did the VX ever really leave? Not a chance. Check out this golden 4:3 part from the amazing Carlos Ribeiro celebrating the collab between Primitive and Crupie wheels. Enjoy!
  • Primitive's "TESTING II" Video

    Primitive's "TESTING II" Video
    Trent McClung, Carlos Ribeiro, Tiago Lemos, Jenn Soto and Robert Neal come through in this new edit from Primitive.
  • Primitive's "Testing" Video

    Primitive's "Testing" Video
    Primitive comes through with a new edit featuring Tiago Lemos, Franky Villani, Carlos Ribeiro, Wade Desarmo, Trent McClung and Marek Zaprazy.
  • Franky Villani’s “Always on my mind” Primitive Part

    Franky Villani’s “Always on my mind” Primitive Part
    Franky is all time! Classic cool, tech gnarly, and comfortable enough to skate to the pet shop boys. Congrats on turning pro for Primitive, Franky! You deserve it. 
  • Deathwish's "Uncrossed" Video

    Deathwish's "Uncrossed" Video
    Deathwish destabilizes any sense of sanity with hellacious hill bombs, kinked rail madness and moves so buck they defy definition. The bar has been raised.
  • Deathwish's "Uncrossed" Drive-In Premiere Photos

    Deathwish's "Uncrossed" Drive-In Premiere Photos
    A stacked caravan of A-listers and homies cruised to the drive-in for a late-night showing of Uncrossed. Scroll through to see the park-and-ride of a lifetime.
  • Converse Cons' "Seize The Seconds" Video

    Converse Cons' "Seize The Seconds" Video
    Alexis Sablone opens the floodgates for a full-scale attack from the Cons crew, culminating with a climactic closing push from Louie Lopez.
  • Everybody Loves Louie Lopez: Friends and Family Speak

    Everybody Loves Louie Lopez: Friends and Family Speak
    Friends and fam of the Cons superstar reveal what makes him tick. See why he's everyone's fave, from the October ‘20 mag.
  • Deadline: Deathwish's "Uncrossed" Video

    Deadline: Deathwish's "Uncrossed" Video
    Despite the added pressure caused by the pandemic, the Deathwish crew handled business on their home turf filming for their new vid. See what it took to slide through the homestretch. 
  • Events
    In The Mag
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    Nobody embodies the Thrasher spirit like John Cardiel, so it was a no-brainer for him to grace the cover of the 40th anniversary issue. Welcome to January 2021! The mag’s history is deep, and we go on a dive into the ‘80s with classic photos and unprinted gems from Thrasher’s first decade (‘90s coming next issue!) More history lessons with the 20 Greatest Covers Of All Times and rare Gnartifacts from the past 40 years. (Ever seen the first SOTY trophy? We hadn’t either until recently!) Elissa Steamer—one of the best to ever do it—weighs in on the Heroes + Heavies that she’s met along the way, and Sam Hitz breaks down the quintessential Skate Rock bands you need at every backyard session. On a more somber note, we bid a sad farewell to Keith Hufnagel with photos and heartfelt words from his close friends. Rip in peace, Huf. That ain’t all—Kevin Thatcher, the mag’s first Editor in Chief, gets grilled by Mike Burnett, Deathwish is on a deadline for their new vid and things are getting hectic and Neckface tells the tales of Phelps’ close encounters with death. You’re bummed if you miss any issues but skip this one and you’re crying all the way into 2022. Don’t blow it!