• Primitive's "Fourth Quarter" Video

    Primitive's "Fourth Quarter" Video
    Freshly-minted pro Gio kicks off Primitive’s power-packed project with Robert, Trent and Miles adding to the total annihilation. This squad shows no mercy.
  • DEADLINE: Primitive's "Fourth Quarter" Video

    DEADLINE: Primitive's "Fourth Quarter" Video
    The pressure’s on for Miles, Trent, Robert and Gio to wrap up their new Primitive parts. Take their master class on keeping a cool head.
  • Primitive x New Balance Numeric

    Primitive x New Balance Numeric
    Two titans of the tech world team up for a collab of global proportions. Tiago, Franky, Tre Williams and more from the Primitive and NB Numeric camps catch clips in the new kicks.
  • Primitive Skateboard's "Rome" Video

    Primitive Skateboard's "Rome" Video
    Primitive’s international super squad checks in to stretch the limits of skating. After Miles Silvas, Robert Neal and the rest light up Florida’s hot spots, the star from Stalin Plaza, Roman Lisivka, finishes the job on the other side of the sea. This promo hits hard. 
  • Giovanni Vianna for Primitive Skate

    Giovanni Vianna for Primitive Skate
    Even after the Scramble, Gio stays hungry. The Brazilian wunderkind pops off in Barci and puts down a heavy half Cab crook in NYC for Primitive. Keep it up, kid.
  • Hyun Kummer's "Versace Plug" Part

    Hyun Kummer's "Versace Plug" Part
    You know him from the ‘Gram, but he’s been saving the best clips for this right here. Dripping with signature finesse, this part hits with authority. Hell yeah, Hyun!
  • Primitive x Crupie

    Primitive x Crupie
    Did the VX ever really leave? Not a chance. Check out this golden 4:3 part from the amazing Carlos Ribeiro celebrating the collab between Primitive and Crupie wheels. Enjoy!
  • Primitive's "TESTING II" Video

    Primitive's "TESTING II" Video
    Trent McClung, Carlos Ribeiro, Tiago Lemos, Jenn Soto and Robert Neal come through in this new edit from Primitive.
  • Primitive's "Testing" Video

    Primitive's "Testing" Video
    Primitive comes through with a new edit featuring Tiago Lemos, Franky Villani, Carlos Ribeiro, Wade Desarmo, Trent McClung and Marek Zaprazy.
  • Franky Villani’s “Always on my mind” Primitive Part

    Franky Villani’s “Always on my mind” Primitive Part
    Franky is all time! Classic cool, tech gnarly, and comfortable enough to skate to the pet shop boys. Congrats on turning pro for Primitive, Franky! You deserve it. 
  • Chris Blake's "Fire Tonight" Part

    Chris Blake's "Fire Tonight" Part
    Riding windows, smashing bins and scraping wallies, Chris systematically shuts down spots from FL to LA.
  • Parliament's "Mai War" Video

    Parliament's "Mai War" Video
    Kicking off a campaign of chaos, Joey Cormack lights up ledges and attacks stacks before the crew gets his back. Trent Riley’s part is a celebration of a life well lived—T Buna forever.
  • The Follow Up: Nixen Osborne

    The Follow Up: Nixen Osborne
    Nixen Osborne is an Australian ATV, able to crush a kinked rail and throw a 540 the next minute. Despite some harrowing slams and heartbreaking loss, he powered through to close out Parliament’s newest vid. Read up.
  • Slowtide X Sebo Walker

    Slowtide X Sebo Walker
    Sebo hits spots in his hometown, talks creativity and shows off the new collab with Slowtide. 
  • Pizza Skateboards' "Who Is Milou?" Video

    Pizza Skateboards' "Who Is Milou?" Video
    Pizza checks in with Milou as his friends and family explain the struggle to skate in a town with no sidewalk and weigh in on what makes Vincent such a force.
  • Events
    In The Mag
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    Our September cover is one for the books with Evan Smith busting a high-stakes ollie on the Bay Bridge, shot by our guy Alex Papke. Tear into the mag and you’ll find pages featuring giants like Tony Trujillo, Kyle Walker, and Nora along with fresh faces by the likes of Erik Herrera, Mami Tezuka and more. Get off your ass, buy the mag, then hit the streets!