Ice Cube Interview
In the early ‘80s, O’Shea Jackson was just an average kid growing up in Compton, California, where he was often exposed to the seedy underbelly of Los Angeles. Gang violence was common and something that tore his community apart throughout his formative years. However, as soon as he linked up with Eazy-E, Dr. Dre, MC Ren and DJ Yella, he found a way to channel his frustrations into hip-hop music, essentially birthing the era of ‘90s gangsta rap thanks to his work in N.W.A. In 1987, the group signed with Ruthless Records (co-founded by Eazy-E) and released its debut album, Straight Outta Compton, in 1988. The album shattered any and all expectations, catapulting the group to international recognition with songs like “Fuck tha Police” and “Gangsta Gangsta” while simultaneously creating a wave of controversy. The impact they made on the youth demographic at the time was unparalleled and eventually cemented their status as rap legends, although it was not meant to last. Ice Cube left the group in 1989 to pursue a solo career. Little did he know that 26 years later, a movie about N.W.A would gross 60.2 million dollars in its opening weekend. In addition to managing his musical career, Ice Cube is clearly navigating his acting career like a boss, as well. He had some time to talk N.W.A, heading out on his own and, of all things Juggalos. —Kyle Eustice
Let’s go back to the N.W.A days: did you have any idea that what you were putting out at the time would be so groundbreaking?
By the time we got to the album, we definitely knew what we had, but before when we were doing singles like “Dope Man,” “8 Ball” and “Boyz-n-the-Hood,” we wasn’t really sure, but by the time we dropped the album, we knew.
Was there any doubt in your mind that you’d get airplay or were you pretty confident the world would embrace it for the brutal honesty you were portraying?
We were putting them out ourselves. Ruthless was putting it out independently and we were getting a lot of traction, so we felt like it was a record company that believed in us. We wasn’t really worried about fans being a part of it then, but we were worried about radio, exposure and making sure we did our videos in a way that could get played. It’s Compton and a lot of people didn’t want to play us. We were trying to make sure we were visible enough. We knew once people knew it was out it was going to be successful.
What were your first thoughts when you decided to leave N.W.A to start a solo career? Were you trepidatious at all?
We had all talked about solo projects. Eazy had his solo project and then it was going to be the N.W.A album, then eventually I would do a solo project, then MC Ren. It was in the mix. I don’t think it would have happened as fast if I wouldn’t have left the group. And yeah, I was nervous about leaving the group, but I did what I had to do. I had no other option. It was either stay and know you getting fucked out some money or leave and try to start a career from there. To be honest, I’d rather be broke than be in a major group and not be getting paid right.
You’ve influenced a lot of people in hip-hop and beyond. Is it pretty surreal?
It is. I never knew it would get to this point. You wish, you hope, but you don’t really know. You just keep on doing what you do and hope people stay down.
I’ve been down since ’89 so that’s cool. You did the King of the Mic tour a couple of years ago with De La Soul, Public Enemy, LL Cool J and other major acts. What made you decided to join the tour?
I had toured with some of these dudes back in ’88 and ’89, so I was looking forward to going back out with them. I don’t think there’s enough package deals that go out in hip-hop. You had Rock the Bells and Paid Dues, but as far as constant tours with a handful of major artists, you don’t see that a lot. I was, like, yo, if I get a chance to jump on a tour with people I respect, I’m gonna do it. So when this opportunity came, I jumped up and said why not. We ripped it. Public Enemy is my all time favorite. Chuck D is my favorite rapper. I love seeing them perform any time. They are like The Grateful Dead in a way.
How was Flavor Flav?
He was still stage diving and shit. He’s still doing his thing. He has a lot of energy. It’s really cool.
What do you think of emcees that use a lot of guest appearances on their albums?
I’m a little dismissive of all the guests. Too many people make albums feel like compilations when it’s all said and done.
Is it cool watching your son O’Shea kind of follow in your footsteps?
Yeah, it’s cool to have him with me and have him be a part of this in any type of way. It’s really on them if they want to be a part of it. I let them go at their own pace. They still having fun with hip-hop. That’s the most important thing is to have fun with it first then try to make money. If you’re just worried about money, music is going to give you more heartache than joy. You know what I’m saying? With joy and the right attitude, and if you love hip-hop, rap and creativity of it, it will amount to gravy and you won’t sweat the small shit.
Is it true you played with the Insane Clown Posse at the 2009 Gathering of the Juggalos in Detroit?
Yup. It’s just fun. It’s crazy Children of the Corn kind of shit. We had fun with it, man. The dudes from ICP are real cool. It’s nothing but love when we go. Detroit was the first city we literally got chased off the stage by the police, so there’s lot of history there.
What happened exactly?
We wasn’t supposed to perform “Fuck tha Police” on the tour. That was the stipulation the promoters put on us. We were tired of the promoters by this time. We were mad they were putting us on second at this big concert. I forget who was headlining. Our music was hotter than everybody on that tour, though, at this point. So we were, like, we’re going to “Fuck tha Police” tonight. It was a pact between me, Dre and Ren. Eazy didn’t know nothing about it. We just started doing the song and the police rushed us and people were throwing cherry bombs on stage. It was kind of crazy. We ran out the building. We tried to rush to the hotel and they ended up detaining us when we got there. Once they detained us, they asked for autographs.
Check out Ice Cube's video for "It Was A Good Day"
8/06/2020Chris Russell gets sacrificed onstage with Gwar for their Creature collab. Get a board with some gore, you maggots.
8/06/2020Not many musical acts bridge the gap between hip-hop's "Golden Era" and those who seek fresh new sounds. Run The Jewels stands tall over this divide. Killer Mike and El-P already each had a rich legacy and their combined forces have produced something unique.
8/06/2020The Shrine’s raw new music vid pushes back on the American Dream in LA and helps give funds to protestors for legal aid. Bump this on your next bowl session.
8/06/2020Hacksaw's music is not here for your enjoyment. It exists to pummel you into submission. We caught up with these heavy noise makers, but we were particularly curious about guitarist/skater Mike Hell's perspective and ethics of eating garbage straight from the can.
8/06/2020Musical act Cobra Man was conceived from the fire of skate videos but it has now grown into its own groovy, dance-music monster. The band's DNA is shared with the skate pscyhos over at Worble and their tunes are hot and heavy throughout the new vid Party Destroyer.
8/06/2020Blending genres of different musical eras, Sophie Allison AKA "Soccer Mommy" has crafted her own unique sound. She's a true songwriter and Atiba Jefferson had the honor of directing her latest video which, of course, involves skating.
8/06/2020Selling 85 million albums worldwide is quite an accomplishment. But Pearl Jam bassist Jeff Ament has another epic legacy. He has been pivotal in getting skateparks built in underserved rural areas including many Native American reservations. Here he talks about his roots in music and skating.
8/06/2020If you’re near the Netherlands this month, make sure you get over to Skatepark Noord’s Grind and Slam event for a damn good time skating and circle-pitting to Vitamin X and Kaak. Check the crucial details on the flyer and learn the 24-hour clock while you’re at it.
8/06/2020As many of you know, on March 6th the City of Austin issued a disaster declaration, cancelling SXSW in light of concerns relating to the COVID-19 virus. As a result, the Death Match on March 19-21 has been cancelled.
8/06/2020The mysterious performer Orville Peck has managed to draw a dedicated following ranging from country fans, punks, pop enthusiasts and everyone in between. Writing from the heart and keeping showmanship a priority has proven to be a successful combination. We were stoked to hear he's down with the mag.