• Louie Barletta: People I've Known

    Louie Barletta: People I've Known
    Louie is an ageless wizard whose skating is a unique mix of creativity, fun and gnarliness. He has seen a lot in his decades on board and here are some of the characters who left their mark on the magnificent madman.  
  • Jay Boy Classic 2015

    Jay Boy Classic 2015
    The second annual Jay Boy Classic took place at the Venice skatepark. Check out the footage here.
  • Jay Adams Master Crafted V2

    Jay Adams Master Crafted V2
    The second colorway of Jay Adam's mastercraft deck from Z-Flex is now available. Proceeds from the sales of Jay's board go to benefit his family. 
  • Master Crafted Jay Adams Board

    Master Crafted Jay Adams Board
    Jay Adams got together with Paul Schmitt to shape and design his next pro model for Z-flex skateboards. Sad to say Jay never got to ride this board but a few of his friends got together for a session.
  • Jay Adams Memorial

    Jay Adams Memorial
    On Saturday August 30th 2014 skaters, surfers and fans of Jay Adams gathered in Venice Beach, CA for a celebration of his life.  
  • Jay Adams R.I.P.

    Jay Adams R.I.P.
    Jay was the essence of skateboarding, 100% inside and outside, as pure a form of skateboarding as we may ever see.—Stacy Peralta
  • Jay Adams Z-Flex Giveaway

    Jay Adams Z-Flex Giveaway
    Z-Flex is giving away a signed Jay Adams board and other rad stuff through their Instagram. Details here.
  • Jay Boy Classic

    Jay Boy Classic
    Venice Beach Skatepark was home to the Z-Flex Jay Boy Classic last weekend. Check out some photos here.
  • Z-Flex "The Beginning"

    Z-Flex "The Beginning"
    Watch part one of "The Beginning" and reserve your limited edition re-issue board here.
  • Jay Adams Pool Board

    Jay Adams Pool Board
    Jay Adams talks through 35 years of Z-Flex and skateboarding to mark the release of his new pool board.
  • Thrasher x Slam City Skates

    Thrasher x Slam City Skates
    We joined forces with London’s Slam City Skates in honor of their 35th anniversary, and the crew came through with a bullish edit to celebrate the occasion.
  • Skater of the Year 2021 Contenders

    Skater of the Year 2021 Contenders
    We made it through SOTY season with some of the finest ripping we've seen to date. Check the list to see who's in the running for Rusty. Finalist voting starts next week.
  • “Flora” Episode 3: Mark Suciu

    “Flora” Episode 3: Mark Suciu
    Mark and Justin return to The Bay for an unreal performance that pushes the physical, mental and creative limits of skateboarding, culminating in a dizzying spectacle of handrail achievements.
  • Premier Skateshop's "Laced" Video

    Premier Skateshop's "Laced" Video
    The Premier homies lace up their Vans and handle business from Grand Rapids to Detroit.
  • GRIMPLESTIX: True Full

    GRIMPLESTIX: True Full
    Frank, Pete, Teddy and Evan take the new Grimple True Full shape for a ride.
  • In The Mag
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    Samarria Brevard kicks off 2022 with a Kilty McBagpipe too sick to go anywhere but the cover of the Bible. Packed in the mag, we got features on skateshop etiquette, a skater’s journey through gender transition, trips, tales and more photos than your cooked brain can process. Interviews from Martino Cattaneo, Heitor Da Silva, Nick Mathews, Myles Willard and others will keep you up to date on some of the most stylish skating in the game. Buy it now or get lost, weirdo.